Vincent Ducrey
Entrepreneur & Author
President of the HUB Institute
Vincent Ducrey is a seasoned entrepreneur, President of the Paris Economic and CEO of the HUB Institute, a leading international think tank & transformation accelerator based in Paris, dedicated to accelerating AI, sustainable, and societal transformations for corporations, governments, and territories. HUB Institute has become in less than 15 years a central platform for innovation, strategic foresight, and ecosystem engagement.
With a strong foundation as a business analyst and former advisor to the French government on digital affairs, Vincent brings deep expertise in deciphering complex trends and turning data into actionable strategic insights. Between 2008 and 2012, he served as a digital advisor to French Government, leading digital transformation initiatives, conducting audits, and managing online crisis communication. He also founded the French Government Digital Advisor Club and fostered international collaborations with his counterparts in the U.S., U.K., and Middle East Countries.
His unique ability to connect the dots makes him a trusted voice for C-level executives navigating transformation. Driven by his passion as an ecosystem builder, Vincent has built bridges between public and private stakeholders, startups, and major corporations, helping them co-construct impactful and future-ready solutions. His work promotes collective intelligence and long-term value creation.
As an author, he has co-written several influential books including The Digital Transformation Guide, The Influence Guide, How to Succeed with Your Triple Acceleration Strategy and Sofa Economics. His writings offer pragmatic frameworks to drive innovation, leadership, and responsible growth.
A sought-after keynote speaker, Vincent regularly speaks at major international forums and executive summits, where he shares insights on Leadership, AI, sustainability, and societal impact.
Based in Paris, France, Vincent is also a dedicated father, deeply inspired by future generations and committed to shaping a more connected & sustainable world.
Honors and Distinctions: Chevalier des Palmes Académiques, Knight of the Order of Academic Palms (July 14, 2016 Promotion)
Contact Vincent Ducrey on Linkedin
Publications
Business Books
Agentic Business
Based on the CODA AI Agentic framework.
“Agentic Business” by Vincent Ducrey offers a framework for leading the transition from generative AI to the agentic enterprise. Introducing the ‘CODA Agentic’ method, Copiloted, Orchestrated, Delegated, Agentic. It guides executives in mapping their functions, setting mandates, and governing autonomous agents with humans in the loop. The book provides actionable tools, expert interviews, and proven case studies spanning commerce, manufacturing, and core business functions. It serves as an essential resource for leaders aiming to capture the economics of agentic transformation while keeping trust, compliance, and control. This guide empowers decision-makers to build a pragmatic, measurable agentic roadmap from first pilot to enterprise-wide deployment.
Published : 2026
Editor Page : HUB Institute
Sofa Economics
Based the Sofa Economics visual framework
The “SOFA Economics” report by the HUB Institute explores the shift from a contact-based economy to one centered on comfort. It highlights how digital transformation and evolving consumer expectations are redefining value creation, emphasizing seamless, personalized experiences. The report underscores the importance of integrating technology and empathy to meet modern demands. It also discusses the role of data in enhancing customer journeys and fostering loyalty. Ultimately, it provides strategic insights for businesses aiming to thrive in this new comfort-driven economic landscape.
Published : 2024
Editor Page : HUB Institute
Press Articles : BFM BUSINESS TV, Harvard Business Review France, Le Point
Amazon : (4,9/5), 19 Reviews
Published : Late 2025
Editor Page : HUB Institute
Comment Réussir sa triple accélération IA,Impact,Orga
Based on the triple way strategy (AI, Impact, Organization).
“How to Succeed with Your Triple Acceleration Strategy” by Vincent Ducrey and Emmanuel Vivier offers a strategic roadmap for organizations navigating the intertwined challenges of digital transformation, sustainability, and organizational agility. Drawing insights from over 60 international leaders, the book presents a five-step methodology to harmonize these accelerations, emphasizing actionable strategies and real-world case studies. It serves as an essential guide for decision-makers aiming to foster resilience and innovation in a rapidly evolving business landscape. This work empowers leaders to orchestrate comprehensive transformations, ensuring their organizations thrive amid complexity and change.
Guide de la transformation digitale
Based on the HUB Digital Transformation Matrix.
“The Digital Transformation Guide” by Vincent Ducrey and Emmanuel Vivier offers a pragmatic roadmap for organizations navigating digital disruption. Structured around six strategic pillars—leadership, culture, technology, data, marketing, and performance measurement—the book provides a comprehensive methodology to drive successful digital transformation. It includes a five-step action plan, real-world case studies, and insights from industry leaders to help businesses adapt and thrive in the digital age. This guide is an essential resource for executives and managers seeking to implement effective digital strategies.
Published : 2017
Editor Page : Eyrolles
Press Articles : L’Usine Nouvelle, TF1-LCI TV, BFM BUSINESS TV
Amazon : (4,4/5), 63 Reviews
Guide de la communication sans risques
Based on the HUB Square risk management framework.
“The Risk-Free Communication Guide” by Merav Griguer and Vincent Ducrey is an essential resource for communication professionals navigating today’s complex media landscape. It provides a comprehensive framework for identifying and mitigating legal and operational risks throughout the communication process. The authors offer practical strategies to ensure compliance and manage crises effectively, enhancing the resilience of communication campaigns. The guide includes real-world case studies and actionable tools, making it invaluable for decision-makers across corporate, public, and nonprofit sectors. This work empowers leaders to communicate confidently and responsibly in an increasingly interconnected world.
Published : 2012
Editor Page : Eyrolles
Guide de l’influence
Based on the HUB management framework.
Grand Prix de l’Académie des Sciences commerciales 2011
“The Influence Guide” by Vincent Ducrey offers a strategic framework for mastering communication in the digital age. Introducing the ‘HUB Management’ method, it guides professionals in mapping media ecosystems and orchestrating real-time information flows. The book provides 101 actionable tools, expert interviews, and case studies to enhance influence across various platforms. It serves as an essential resource for leaders aiming to navigate and shape public opinion effectively. This guide empowers decision-makers to build resilient and adaptive communication strategies in a rapidly evolving media landscape.
Published : 2010
Editor Page : Eyrolles
Press Articles : Le Figaro, Le Buzz Media Le Figaro, Usine Nouvelle,
Amazon : (3,6/5), 17 Reviews
Reports & Studies
Recherche d’indicateurs pour le suivi des actions d’influence
Based on the HUB management framework.
Co-authored by Vincent Ducrey & Airbus Defence & Space, Research on Indicators for Monitoring Influence Operations study provides strategic insights and indicators for measuring influence operations, with a particular focus on military applications. It introduces the innovative “HUB Management” method for mapping key influencers and audiences. The report also explores new media dynamics and offers strategic recommendations for maximizing impact.
Published : 2014
Editor Page : Restricted Diffusion (French MOD)
AI productivity within the CAC 40 companies
Based on the GAK approach (Gains, Acceleration, KPI)
The State of AI Productivity in the CAC 40 by the HUB Institute is a pioneering study that quantifies the productivity gains achievable through artificial intelligence across CAC 40 companies. By analyzing four key performance indicators and presenting both conservative and maximalist scenarios, the report offers a strategic framework for assessing AI’s impact on organizational efficiency. It provides sector-specific insights and visualizations, enabling decision-makers to benchmark their AI maturity and identify high-impact transformation opportunities. This study serves as an essential tool for leaders aiming to harness AI for sustainable growth and competitive advantage in the evolving digital landscape.
Published : 2025
Editor Page : HUB Institute
Press Articles : Les Echos , France Info, Linkedin Actualités France
Art Book
Le Cirque Molier
Based the international research work 2017-2020 (Paris, Boston, Le Mans)
Under the direction of Vincent Ducrey and authored by Pascal Jacob / Raphaël Turcat, The Molier Circus, offers an in-depth exploration of the Cirque Molier, a unique Parisian institution founded in 1880 by Ernest Molier. This book delves into the history of a circus that became a social phenomenon during the Belle Époque, where aristocrats and high society figures performed as amateur artists. Through rich illustrations and archival materials, it captures the essence of this exclusive venue that blended equestrian arts, acrobatics, and theatrical performances. The work provides valuable insights into the cultural and social dynamics of the era, highlighting the intersection of leisure, art, and class. Published by Beaux Arts Éditions in 2020, it stands as a testament to the enduring legacy of the Cirque Molier in the tapestry of French cultural history.
Published : 2020
Editor Page : Beaux Arts Editions
Press Articles : Ouest France , Artistik Resos
Contact
Activities
HUB Institute
The HUB Institute is a think tank and transformation accelerator, founded in 2012 by Vincent Ducrey and Emmanuel Vivier to support businesses, institutions and regions in their digital and sustainable transformations. The HUB Institute supports more than 90,000 decision-makers from 200 major companies and has organized more than 20 conferences per year since 2012.
Through its conferences, acculturation programs, strategic publications and community of experts, the HUB Institute helps decision-makers anticipate major transformations, use the right levers, and integrate AI, ESG and HR issues into the heart of their strategy.
The HUB Institute believes in the power of collective intelligence, innovation and data to build a more resilient, inclusive and efficient future. A key player in France and internationally, the HUB Institute relies on à unique ecosystem of public and private partners to promote the sharing of experiences, accelerate decision-making and stimulate impact.
Its mission: to equip the leaders of today and tomorrow to meet the major challenges of our time — whether it be ecological transition, organizational transformation, artificial intelligence or new forms of leadership.
URL : HUB Institute
YT : HUB Institute
LK : HUB Institute
Paris Economic Forum
Let’s build tomorrow’s Economy
The Paris Economic Forum, is more than just a yearly gathering, it is a long-term strategic platform dedicated to equipping leaders to navigate and shape the profound transformations of our era. Anchored in the belief that France and Europe must reinvent their economic models to remain resilient, competitive, and sustainable, the PEF mobilizes a diverse community of 500 top leaders, decision-makers, experts, and innovators for a high-level day of dialogue, anticipation, and collaboration.
Its ecosystem extends year-round through the PEF Coalitions. This continuity reinforces its role as a catalyst for long-term economic vision, shared intelligence, and co-construction between private and public sectors.
Ultimately, the Paris Economic Forum positions itself as Europe’s strategic compass in times of uncertainty, a place where leaders align on the new economic rules, forge the next generation of leadership, and shape a more sovereign, innovative, and inclusive economic future.
URL : Paris Economic Forum
INSTA : Paris Economic Forum
LINKEDIN : Paris Economic Forum
Newsletter
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